Re-designing a crypto-native website to make it more welcoming for the newer audience
The goal was to create a modern, elegant, and user-friendly website that would not only attract potential clients but also provide a seamless online experience, explaining our product and allowing customers to learn more about our chain.
About Zilliqa:
Zilliqa is a high-throughput public blockchain platform designed to scale thousands of transactions per second, launched in 2017. As blockchain technology is evolving, their efforts are centred around streamlining the efficiency, trust, and transparency of Web 3.0.
The problem:
Zilliqa’s old website was a bit outdated and looked very old fashioned. It also needed to deliver a lot more information to the user than it was currently doing. The older website was mainly focused to help the crypto-native people but we wanted to make it more inclusive and make it appealing to people who are not so familiar with the blockchain world.
Main Focus:
Redesign the website with a modern look.
Show more information in a fun way.
Make it user friendly for everyone.
Final product:
Keeping in mind, all of the requirements and feel of the product. We designed the website with a generous amount of bright colors, white space and large fun shapes. We added many micro-animations to keep the user amazed and interested.
